DISNEY PLUS IS GETTING IN THE WAY OF NETFLIX

Netflix and Disney Plus are now the video OTT platforms of choice for many users. Netflix, which has

a large share in the European market, has not been able to achieve the expected success in the Indian market. However, Disney is becoming the most popular platform in the market.

Of course, there are dozens of other video platforms in the global market, such as HBO Max and Amazon Prime. This is a challenge for all service providers. However, what matters is the strategy of the company in the coming days. 

Disney, meanwhile, plans to expand its platform at once. The company plans to expand Disney Plus to 42 countries around the world. Apart from the countries that came into operation earlier, the company is preparing to expand its services to 42 more countries. These include Bahrain, Albania, Algeria, Costa Rica, Egypt, Oman, Qatar, Poland, Turkey, UAE, and Saudi Arabia.

Along with this, the company's subscriptions are expected to grow significantly. At the same time, moving forward with service expansion is seen as one of the biggest challenges for Netflix, which is slowly losing its market share.

According to Disney, the company currently has 118.1 million paid subscribers. Which is 2 million more than the previous year. Netflix, on the other hand, has more than 222 million subscribers.